SERVICES

CREATIVE
ADVERTISING

 

With a proven track record of well-versed creatives in a variety of markets, we create result-oriented communications that are moving, inspiring and relatable for the target audience.  Explore our extensive creative services which have won our parent company, Crescent Communications International, a plethora of awards and a reign of well-deserved recognition since its inception in 1948. 

BRAND
MARKETING

 

Experts at branding and rebranding, our creative and strategic departments are proud to have built monumental national brands from the grass-root level (i.e. Bonanza, Dawlance, Kala Kola, Hashmi Kajol, B.P., Shield, Firdous, Sparkle).  Possessing a firm grasp on strategy, design and activation, we're confident that we have the ultimate edge for harnessing your branding dreams into a tangible reality. 

 

DIGITAL
MARKTING

Since virtuality is rapidly becoming our reality, this is a vital sector of marketing for the generation of tech-savvy millennials and iGen post-millenials.  The power of digital communications in brand strategy is irrefutable today: digital advertising drives sales and ROI, allows user interactions and brand lift, is essential for reaching an audience and building overall brand experience and equity. 

 

PRODUCTION
SOLUTIONS

 

With two talented, knowledgable and extensively experienced directors aboard our core team, MAQ offers a multitude of solutions, ranging from cost-effective and efficient to high quality and high impact, for all of your production needs. 

MEDIA PLANNING
& RELEASE

Available soon!

PUBLIC 
RELATIONS

 

The perfect complement to reinforce your brand's paid advertising, our PR team explores every opportunity to generate a high exposure media buzz, whether through print, broadcast or electronic media outlets. 

 

CREATIVE ADVERTISING

SOUND AND PROFOUND

ADVERTISING THAT DELIVERS RESULTS

Our penchant for professional creativity is evident from our past award-winning communications. From package-designing to concept writing and layouts, the minutest details must conform to the highest standards of creativity.  

As a concept based and consumer-oriented advertising company we believe in credibility as the basis of effective communication.  We also believe in creativity as a vehicle of better understanding. 

We don't simply meet our clients' goals and expectations- we excel at delving deep into the psyche of your consumers and establishing an unwavering trust, enhancing brand visibility, differentiation and relevance- all of which translate to generations of brand loyalty, and most importantly, sales.  We believe in developing innovative and cost-effective marketing solutions because we're not only passionate about the success of our clients, but also prefer to be seen as a long-term strategic partner rather than a mere vendor.  

 
 
brand marketing

THE ART OF STRATEGIC BRANDING 

Our experts at MAQ understand the drastic impact that strategic branding and rebranding can have on your brand equity.  As Pakistan's first agency, we have built a plethora of national brands (from scratch) which generations of customers love and endorse, enabling them to compete with multinational brands.  (Case Studies coming soon!) 

 

The fundamentals of brand development which govern the unique positioning of your brand include not only the development of a standout logo and smart tagline but also a complex, integrated assessment of your consumers' perceptions, feelings and experiences.  After all, a brand is not what you think it is- it's what people say it is. 

THE BRAND - RELATIONSHIP ARC

Depicted below is a useful tool for understanding the six stages of consumers' emotional commitment to a brand. Herein lies the significant value of brand positioning and building an emotional connection and loyalty with your target markets.  A successful brand ignites a powerful allure in the hearts of its customers by building indelible campaigns that resonate deeply with the target audience. At MAQ, we strive to get your brand to the pinnacle of this arc- be recognized and revered as a credible brand which fulfills its promise, every time.  

WHEN SHOULD YOU CONSIDER REBRANDING
digital marketing

The digital platform is becoming increasingly necessary to communicate a brand's positioning as a part of multichannel brand communication (engagement) programs.  It is a powerful vehicle, offering many brand building benefits, including consumer engagement and leveraging "word of mouth", laser targeting, as well as providing a great medium for rich and deep content.  

 

An overall positive and delightful consumer experience helps to enhance your brand perception.

 
 
production solutions

With two-talented, knowledgeable and extensively experienced directors aboard our core team, MAQ offers a multitude of solutions, ranging from cost effective and efficient to high quality and high impact, for all your production needs, from TVCs to infomercials and corporate documentaries.  Additionally, MAQ Productions offers exclusive perks, with access to international actors as well as their teams and the ability to shoot TVCs globally- featuring fresh new faces and capturing never-seen before terrain to maximize the impact of an unforgettable campaign. Our key creative team includes Producer/Director and Screenwriter, assisted by a complete staff of camera crew, lighting and electrical technicians, set decorators, makeup artists, hairdressers and costume designers.  

public relations

The perfect complement to reinforce your brand's paid advertising, our PR team explores every opportunity to generate a high exposure media buzz, whether through print, broadcast or electronic media outlets. 

 

INTELLECTUAL PROPERTY THEFT WILL RESULT IN SEVERE CONSEQUENCES. 

CONTENT & WEBDESIGN BY HIRA KHAN OF MAQ COMMUNICATIONS